Customizing our approach to deliver on your needs
The core value of qualitative research is the ability to better understand the rationale motivating consumer behavior. This makes it an ideal tool for a wide range of research needs including new product development, concept evaluation, brand positioning, customer experience, and marketing campaign development.
Methodologies we use
In-person interviews
Engaging customers face-to-face to have an open honest conversation. Sometimes in facilities, other times in their homes or places where they experience the brand, product, or service.
Online interviews/Digital Dialogues/Web Chats
Engaging customers remotely. Getting to know their stories over the course of weeks or days through a series of innovative exercises and video chats
In-store shop-a-longs
Using the real-world environment as stimulus to the conversation
Idea Workshops
Harnessing the power of group think to find whitespace for our clients.